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I hope something you read made your day at least 1% better. That’s my goal with everything that I write.

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Nobody wants your content

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Image is a collage created by Jason McBride from licensed stock photos and public domain images.

Content is not a useful term. It doesn’t describe anything. Content is generic, and we live in a time ruled by hyper-specificity.

Saying you create content is as meaningful as saying you make stuff.

The world has enough stuff. Nobody needs more stuff. Somebody may need a new pair of mittens, and someone else may want a solar-powered fan, but nobody is online searching for stuff.

Nobody wants your content.

Everyone has to wade through too much content as it is.

If you want to be a successful marketer, if you want to run a successful business, if you want…


Daddy always carried a big sack of stories that he generously shared with everyone he met.

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Image by Jason McBride

Downtrodden strangers and eager children alike delighted in the strange tales he pulled out of the musty canvas sack, mottled with patches.

He never told the same story twice. Each time the story he pulled out was the perfect match for the audience.

Daddy told tales about magical lands, lonely mothers, and recaptured lost loves.

He was generous with the yarns in the bag — sharing them at wakes, in line at the store, and with anyone holding a sign reading “Anything Helps”.

Somehow, the old raconteur managed to trade tales for food, rent, and even our electric bill.


Do you have an archetypical story from your life?

One that foreshadows who you would become while also symbolizing who you always were?

Mine happened when I was 18-months old.

Mom thought I had swallowed a diaper pail deodorizer. This was before the days of poison control.

The pediatrician told her to give me some ipecac syrup — which apparently was something everyone had laying around in the 1970s — to get me to vomit up whatever I had swallowed.

Mom gave me some and nothing happened. The doctor told her to give me more.

Again, nothing happened.

The doctor…

They didn’t all die in a blaze of swashbuckling glory

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Image licensed from Canva

I recently discovered a treasure trove of pirate obituaries. The strange thing about these death notices was that they were all written in haiku. Who knew buccaneers were such poets?

These 17-syllable obituaries paint a much different picture of pirate life than you may be used to. It turns out there were a lot of ways for a pirate to meet their end.

I have taken the liberty of poorly sketching a few of my favorite pirate obituaries on index cards.

A fatty shines a harsh light on the runner industrial complex

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Image by Jason McBride

Running is a cult.

You may be surprised to hear that someone as large and in charge as me is not a fan of running. I haven’t always been this girth. In high school, I was a wiry runner on the varsity cross country team.

The truth is everyone you know who says they love to run is under the power of the Runner Industrial Complex. It has control over their free time, their bank accounts, and even their friendships.

Big Run has lied to all runners everywhere.

Runners don’t love running.

They love having gone for a run. There’s…

The case for not holding anything back

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Image by Jason McBride

Content marketing is a powerful tool for building trust between your business and your potential customers. Many business owners and marketers worry about oversharing. What if you give all of your best stuff away, and people just take your content to solve their own problems?

Who is Your Ideal Customer?

When thinking about your content marketing strategy, before you worry about what kind of content you need and how much of your secret sauce you should share, you need to get clear on who you are serving.

People who are looking to do things for themselves are not your target buyers. You are selling a…

It depends on your goals and how much you’re willing to invest in the platform

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Image by Jason McBride

Medium is one of the most exciting platforms for writers. It’s easy to publish your work. There are no gatekeepers or technical hurdles stopping you. It is also much easier to find an audience on Medium than it is on a traditional blog. Even better, if you want, you can get paid for your work directly from the platform. You don’t have to sell a course or affiliate products — you can get paid based on the amount of time people spend reading your words.

However, if you are a professional writer, you have to guard your time carefully. …

Jason McBride

Freelance Email Poet Haiku Poet, Pocket Story Writer, and Essayist. FREE irregular newsletter

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