We are a culture obsessed with success. We love reading about people who have accumulated ungodly amounts of money and power. We binge podcasts and videos that promise to teach us how to build passive income empires.
You can make a great living writing about the secrets of success to a credulous audience.
But success is boring.
In the opening of his masterpiece Anna Karenina, Leo Tolstoy writes:
“Happy families are all alike; every unhappy family is unhappy in its own way.”
The same is true of success. Every successful person, every business success is the same. …
I know what you’re thinking.
The world doesn’t need to hear from a fat, bald 45-year-old guy about Olivia Rodrigo’s killer debut album Sour.
And you’re right.
This is an album that is clearly and cleverly written for my teen daughters, not for me.
The thing is, this album haunts the dark, quiet hours of my nights. Instead of sleeping, I think about the lyrics, the hooks, and how the whole album is put together.
For weeks I’ve tried to avoid this project. But the ideas won’t leave me alone.
I’m putting my thoughts out into the world about the…
You’ve heard all about the benefits of meditation. You know the science behind the benefits of meditation is overwhelmingly positive. You even know that meditation has gone from an ancient sacred religious practice to a fringe hippie belief and then to a billion-dollar industry over the past sixty years.
But what do you do if you can’t meditate? What if you can’t stand focusing on your breath?
Despite the fact that there are countless apps, podcasts, YouTube channels, and articles designed to teach you how to meditate, many of us struggle to find any peace from the practice.
Marketing gurus love to blab about the importance of story. You can pay a lot of money to learn how to use story in sales emails that will make you truckloads of cash.
The marketing gurus aren’t wrong — story does help you sell — but the gurus are missing something.
The only way humans communicate anything of importance is through story. We are wired for stories because we are emotional beings. A story helps us remember important stuff because, unlike a grocery list or a spreadsheet, a story triggers an emotional response. …