Member-only story
Are You Failing Your Most Important Client?
Why you need to get the work done for your business before any doing client work
The reason many small and one-person businesses fail is that they neglect their most important client. You are your most important client. If you aren’t taking the time to do the work you need to grow and improve, you will never survive, and you will not do your best work for your other clients.
Act Like a Business
The first goal of any business is to ensure the continuation of the business. Even if you’re running a one-person business, you are still a business. You need to act like it.
What do you need to do today to make sure that you are still in business next week, next month, and next year?
You need to invest time in your business every week, or else you won’t have any clients or customers to worry about in the future.
As a business owner, you need to spend time each week working to improve:
- Marketing and client acquisition
- Monthly revenues
- Your long-term plan
These activities will look different for every business. I spend time every day writing content for my business. It has taken years for…
