First, it sounds like you are already doing some copywriting. I think learning on the job is one of the best ways to get better. If the client is willing to keep paying you, you must be doing something right! Here are some resources I like:
I love almost everything from Copyblogger. If you sign up for a free account on their site https://www.copyblogger.com/ you can access a ton of high quality free resources. They also have a lot of great paid resources. I have never been disappointed with anything I have bought from them. I buy into their philosophy that copywriting is about education and persuasion — not pressure and trickery.
The first course I took that really helped me understand the beauty and fun of copywriting was the AWAI Accelerated Program for Six-Figure Copywriting. The program isn’t cheap, but they have sales all the time. AWAI has a lot of hype and they will spam you to death. I prefer the Copyblogger style, but the most of the courses I have purchased from AWAI have been worth it. I had a few duds, but they were good about giving me a refund. If you sign up for the AWAI mailing two things will happen:
- You will be spammed to death — you will get email every day. Sometimes even more than once a day. Yuck! :(
- In 2 weeks or less you will get a one-time offer for the Accelerated Program at a huge discount.
Lastly, and please forgive me is this sounds completely pretentious and sleazy, but starting this Monday, each week I am going to be posting some lengthy, in-depth how-to resources relating to copywriting here on Medium. This Monday’s post is going to be about how to write a cold email from a copywriting perspective. I’m still finishing it. but, I think it is going to be 4,000 to 5,000 words long. These are all going to be locked posts.