How to Make Customers Excited to Buy (Even if Your Product is Boring)

How to balance features and benefits in your sales copy

Image by Jason McBride

The first thing you learn in any sales or copywriting course is that people buy based on emotions. The second thing you learn is that you need to appeal to a buyer’s emotions by emphasizing a product’s benefits over its features.

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Jason McBride

Jason McBride

Writer | Poet | Collage Artist | Amateur Human he/him https://weirdopoetry.substack.com/