Is Email the New Blog?

The problem is you’ve been using blogs the wrong way

Image by Jason McBride — a collage created from licensed Canva images

It seems like some pundit, expert, or guru declares that the blog is dead every few years. As someone who has made a good living writing a lot of blog posts, I have always scoffed at these proclamations.

But, starting in 2018, something has been shifting in content marketing. The old tips, tricks, and tactics…