MARKETING FOR ARTISTS
The Future of Content Marketing is Already Here
And it’s all about being human
Experienced marketers expect change. If you are still using the same strategies and tactics today that worked 20 years ago, you will get buried.
It has been quietly whispered in marketing circles for the past few years that Google has been suppressing organic reach. It has been more difficult to hit the magically shrinking first page of the world’s largest search engine.
The experts at The Markup finally conducted an experiment that demonstrated what most marketers already suspected — Google shows you a lot of content to keep you on Google before showing you any organic results.
While these practices may raise ethical and antitrust concerns, you have to deal with the reality on the ground. It’s time for businesses and marketers to think about what the true state of content marketing is. Cranking out dozens or hundreds of 500-word blog posts is not going to help your business.
That doesn’t mean content marketing is dead. It means that you need to look at what the purpose of your content is and understand how to use it beyond SEO and keywords.
