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Where Should Your Small or Medium Sized Business Spend Your Precious Marketing Dollars?
How to prioritize your digital marketing budget
Digital marketing gurus often seem like they live in a fantasy world where every business has an infinite amount to spend on their marketing.
But, to succeed as a small or medium business in a hyper-competitive world, you need to run a lean operation. Marketing is integral to your success, but you don’t have the luxury of failing five times for every one time that you succeed.
You need to prioritize your marketing dollars in a way that is most likely to earn you a high ROI. You aren’t marketing for prestige; you’re marketing for profits.
There are millions of ways you could spend your money. Here are the eight best ways for you to spend your marketing dollars, ranked from most important to least important:
1. Web copy that converts
2. Case studies
3. Email marketing for existing customers
4. Email marketing for potential customers
5. Videos that sell
6. White papers
7. Paid advertising
8. Blog posts
