MARKETING FOR ARTISTS

Why Your Small Business Should Skip Social Media & Invest in These Smarter Marketing Tactics Instead

Likes and follows don’t pay the bills

Jason McBride
8 min readJul 7, 2022

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Image by Gerd Altman on Pixabay

Social media is a time and money sinkhole.

If you own a small business, it seems like everyone is trying to get you to use social media. Platforms like Facebook, Instagram, and Twitter are pushing hard for small businesses to embrace social media marketing.

Digital marketing gurus are spending big money to try and get you to spend big money on their social media marketing services.

You’ve probably already dabbled with social media marketing. You might have a Facebook business page. But, in your gut, you also suspect that social media is a bit of a scam.

You’re wrong.

Social media marketing isn’t a bit of a scam. Social media marketing is a complete scam for most small and medium-sized businesses.

What Does Social Media Marketing Mean?

Social media marketing is built around the concept of creating free content to build an audience. This is a time-tested strategy. But, social media marketing breaks this otherwise effective approach.

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Jason McBride

Freelance Writer & Illustrator | Poet & Visual Essayist | Amateur Human | he/him https://weirdopoetry.com