Your Business Only Needs Social Media For One Thing

And it’s not collecting likes and follows

Image by Jason McBride — a collage created from licensed Canva images

Many businesses feel like they have to be on social media. There is a perception among many entrepreneurs that social media is one of the only ways to attract customers in our fractured internet space.

However, the truth is your business does not need social media to thrive. However, if your business is going to be on social media, you only need it for one thing — and that one thing isn’t collecting likes and follows.

You should only be using social media to build your email list.

Social media is a tactic for building your email list and making sales. Posting on social media and collecting vanity metrics is not a business strategy, it’s a hobby.

Social Media Ethical Issues

Social media platforms always seem to grab headlines for all of the wrong reasons. Whether it’s a platform’s potential as a government espionage tool or how it operates as a kind of clearinghouse for hackers dealing in confidential personal data, social media platforms seem to be under the spotlight in ways they haven’t ever been before.

On top of privacy and data security concerns, there is an increasing consensus among mental health experts and…